WHY I Finally Decided to Build a "Critical Mass Business"
Understand the urgency of breaking out of the “Road In-Between” and starting to grow a Critical Mass Business that runs without you—envision real freedom.
KickStart: Choose your poison. “Stay small” or “get big”- both can work. But DO NOT waste your life stuck (stagnant?) on the “Road In-Between”!
Over the last 40+ years I’ve taught, coached (and learned from) over 6000 residential service business owners. I’ve come to realize we all hit the same “3 forks in the road” sooner or later.
“3 forks in the road, Steve?” Yep, as your business grows there are only three ways forward and they all start with the letter “S”…
STAY small as a high-priced “boutique” owner-operator, running every call and babysitting every detail yourself. (Properly run, this setup can work… sort of.) 🫣
START growing into what I call a Critical Mass Business. This is a company that runs smoothly without you glued to the truck 24-7. 👍 (Done right- this type of business will bring you the priceless but very elusive Personal Freedom.)
Once again, both of the these business models can work great! But there’s one company you NEVER want to own…
STUCK on the “Road In-Between”. This is the miserable middle zone where you’re “too big” to enjoy the freedom of an owner-operator but “too small” to have real freedom. I lived this life for several years.😨 I don’t recommend it.
NOTE: As a Lone Wolf owner-operator if you choose to grow you will inevitably spend a painful period on the “Road In-Between” (R-I-B) until you achieve a Critical Mass Business. This is normal. Grit your teeth and keep moving forward.
But far too many Home Service Pros run out of gas on the R-I-B ☠️ and spend their life stagnating between being too big yet too small. Is this sentence resonating with you? Then please…
Let me break down WHY building a Critical Mass Business is the smartest move you’ll ever make!
WHY a Critical Mass Business Matters (A Lot)
A true, dynamic Critical Mass Business (CMB) lets you:
Take an actual vacation without your phone blowing up.
Step into sales and marketing instead of crawling around under/over houses all day.
Get sick—or heaven forbid, worse😨—and your business will still provide for your family.
Build a company that’s worth serious money if you ever choose to cash out.
Or even better? A real CMB will keep paying you whether you show up or not. Imagine that—your business finally supporting your family and/or a luxurious retirement instead of the other way around.😎
If this CMB vision feels out of reach… it isn’t. But it does (forgive me) require one more “S”:
You must START!
Most owners get stuck (oh no, another “S”) over-thinking. Worrying. Over-planning. Fearfully treading water year after year. And nothing ever changes.
In fact, the most dangerous thing you can do in this industry is drift. Remember this...
A day is a terrible thing to waste. A decade? Even worse. Let’s not even think about a wasted life! 😭
So, in future KickStarts please allow me to share step-by-step (the same way I coach Home Service Pros) HOW to finally start growing into a CMB without burning yourself out.
Let’s talk soon!
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