🛑STOP guilting your last-minute service callers!

No one likes a guilt trip. Instead, be the solution! Use niche marketing to stand out by offering same-day service, turning client urgency into loyalty and higher profits.

Same Day Rescue is a Great Niche

KickStart: Celebrate those “I gotta have it done today” callers!

Let’s be honest here. We’re all procrastinators at some point. Your customers (and potential customers) live busy, hectic and sometimes totally-out-of-control lives! 😱

So, when something in their house breaks down, spills or just has to get done today, homeowners are NOT looking for a lecture. They’re looking for a HERO! And guess what?

If your residential services company cheerfully swoops in with a smile and saves the day, they’ll reward you with incredible loyalty and ecstatic Google ⭐⭐⭐⭐⭐ reviews!

Extra Bonus Alert? These desperate-for-help homeowners will A) be pathetically grateful and B) any price issues will fly right out the window!

So how do you tap into this “I need it now!” customer subset while differentiating yourself from your competitors? Simple…

Advertise “Same Day Service—No Extra Charge!”

Here’s the deal: Don’t punish folks for calling at the last minute. Instead, commiserate with them while cheerfully thanking them for choosing your company!

Their desperation is your opportunity. Once again, when someone absolutely needs it done today, the “Price Objection” (usually disguised as, “Let me check with my husband and I’ll get back to you”) totally disappears!

Now, I know what you’re thinking—how the heck can we actually offer same-day service when my service techs are already running full tilt? Here’s some strategies I used in my residential services company:

If you run a multi-truck operation:

• No-shows happen. When a scheduled job cancels, slide a last-minute caller right into that open spot. Way better than having your techs kill time sweeping the shop! 😁

• Keep a backup truck in waiting. If none of your scheduled crews can flex, split a team or roll out that spare truck. I’ve even jumped in myself—sometimes it’s fun to trade the office chair for a real job again!

• 🛑 STOP overbooking. There are so many benefits of booking less work per day. INCLUDING letting you add these profitable “same day” clients without nudging your techs into overtime! Click HERE to review this "work less/ make more profit" concept.

If you’re a solo owner-operator:

• Negotiate timing with callers. More often than you’d think, you’ll find a way to squeeze a last-minute client in. If not, they’ll usually accept “first thing tomorrow.”

• Lean on your strategic partners—those trusted pros you swap overflow with. They handle your customer today, and you return the favor when they’re jammed up. Everyone wins.💕

Emergency service options:

• Set up a rotating tech on-call schedule. We used to pay a tech $100.00 just to be on standby for the week, plus double time with a 3-hour minimum if they got called out. (Triple time between 10:00 PM- 6:00 AM!) This bonus money kept everyone motivated.💰

• Give personal service to your prime clients. For large real estate accounts, I always gave property managers my cell number. Being their “go-to guy” 24/7 locked in steady repeat work.

Steve’s Bottom Line: Never guilt your last-minute callers. Instead, build systems that let you say, “Yes, we absolutely can work you in today.”

That reputation—being the company that bails people out—will separate you from the competition every single time.