Implement Photo ID Badges to Gain Instant Credibility with Clients

New home service customers feel fear before you even knock. Build instant homeowner trust with a simple, low-cost move that sets you apart from competitors.

KickStart: Increase your techs’ self-image, reduce homeowners’ fears and gain their respect when your workers wear photo ID badges.

What emotions is a new residential client feeling as they wait for your technician to (hopefully on time) ring their doorbell? 🤔 Hmmmm…

Folks, your first-time home service customer is (Drumroll, please!) ... nervous, skeptical, a bit suspicious and mostly… SCARED! 😲 Yes, you heard it right!

Homeowners are quaking in their designer shoes! (Honestly, can you blame them with the nightmare tales you hear about rogue techs?)

Now, here’s a little secret for you: This is precisely why those big-shot national franchises heavily promote stuff like, “Hey, we don’t use sub-contractors” or “We do background checks on all our techs.” Yeah, right…🙄

But, guess what? The “big boys” are smart because they are proactively responding to their 1st time customers fears. You can do the same without breaking the bank! Here’s the deal…

Have all your employees wear a photo ID badge at all times! NOTE: This includes you as the owner or manager and yes, that includes you, Mr. Owner/Operator too!

When a new customer sees a tech with a photo ID badge it is a soothing balm on their jittery homeowner nerves. 💖 (Can I wax poetic or what?) 😁

Wondering where to find photo ID badges? Just Google “Photo ID badge” to find a plethora of online options. Prices range from $5.00 to $8.00 per badge. (This is the investment ever!)

ProTIP #1: Always order two (or three!) ID badges per tech. Remember, losing their ID badges and/or forgetting them is pretty much guaranteed! 😠

But wait, lets go deeper on photo ID badges…

ID badge Bonus #1: It isn’t just your 1st-time clients that are intimidated. Your usually young on-site production staff are nervous too!

After all, your tech is standing in front of a huge home where they will be interacting with a client who is three times their age, make ten times their income and let’s not even think about the net worth difference between the two of them! 😫

But when you give a tech their very own logoed ID badge with THEIR name on it? Wow, they have instant credibility in the client’s eyes and more importantly, your tech now feels “credible” too! 👍👍

NOTE: Obviously your workers’ technical skills also need to up to par too- you can’t make it on smoke and mirrors indefinitely! (Don’t ask me how I learned this!)

ProTIP #2: Always put the employee’s first name in large, easy-to-read BLOCK letters. This way when the homeowner forgets your worker’s name (after your tech hopefully introduces themself 🙄) the client can easily refresh their memory from their badge.

ID badge Bonus #2: ID badges are an incredibly cost-effective marketing tool! Heck, I had homeowners see my techs’ ID badges and ask them for a business card at Burger King!

So DUH, here’s a hot tip: EVERY single one of your employees should be armed with their very own personalized business cards! In fact, let’s do a deep dive on employee business cards real soon!