Differentiate Your Business with a Dynamite Guarantee!
Stand out with a no-nonsense guarantee that builds trust fast, reduces fear, and turns first-time customers into loyal fans.
Let’s be straight-up honest here. Our home services industry seldom gets a gold star ⭐ (much less 5-star reviews) for trust. Think about this scenario…
Looking at our industry through a nervous 1st-time prospect’s eyes, what do you see? A trustworthy, professional group ready to help👍... OR an unknown bunch in a business populated by “bait and switch” operators ready to take their money and run? 😟
For many first-time customers, it’s the latter. They’re uneasy. Unsure. Maybe even a little scared. Honestly, can you blame these poor folks?
Far too many homeowners have been burned by sloppy work, shady contractors, unfulfilled guarantees and/or disappearing deposits. Simply put…
Fear is a terrible way to start a relationship — but that’s exactly where many of your new residential prospects are emotionally sitting when they first call your company.
So how do you change that? Simple: Stand out with a powerful guarantee.
💥 Offer a No-Nonsense, No-Excuses Guarantee
In all my service businesses, we decided to flip the script. We told every residential customer up front:
“You must be 100% delighted with our work and the results. If not, we’ll happily come back and fix it. If you’re still not happy, we’ll cheerfully refund your money… no questions asked!”
That’s it. No small print. No fine print. No legal mumbo-jumbo. Just a promise my staff and I could be proud of — and a reputation that our homeowner clients could trust.
☠️ CAUTION: This kind of guarantee works beautifully for residential customers. A commercial job and/or restoration project is a different animal and needs it’s own terms. But for homeowners? A clear, powerful promise like this instantly sets you apart as “different”.
😬 Now, are you worried About Getting Taken Advantage Of?
Don’t be. In over 20 years and many thousands of residential clients, I refunded money to only three people — and honestly, I was delighted to let wash my hands of those customers! Here’s the deal…
Very, very few homeowners want to scam you; they just want to feel safe and cared for by everyone involved in their transaction with your company.
Over the years I morphed this concept into my “80% Principle” that literally transformed our residential services business…
“80% of how a homeowner decides if they’re delighted (or disappointed) is based on how they FEEL (their relationship) with the employees they work with in your company!”
🗝️ SuccessTIP: Building my entire operation around this 80% Principle also allowed me to sell my home services company and retire from full-time business at the tender age of 38!
Remember, when you lead with confidence and fairness, your clients (and your employees) will respect you personally — and your company’s reputation will soar.
💬 Handle Complaints with Care
When you run into a tough customer, treat them like gold. (Or at least like someone holding your next glowing 5-star (or a nasty 1-star)😱review in their hands because they really are!
Online reviews and customer referrals can make or break your business. So don’t let a client’s small frustrations turn into YOUR public nightmare!
💡 ProTIP: A great way to stay ahead of problems? Make Immediate Quality Check calls after every job. A quick, “Hey, just checking that everything looks great for you!” can save you from a nasty, negative 1-star review later. 😮
🏡 Keep It Simple for Homeowners
At the end of the day, it’s all about trust. When your customers know you’ll stand behind your work — cheerfully — you don’t just earn business. You earn loyalty, referrals, and a reputation that your competitors can’t touch. 😎
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