Build Trust and Close Projects Fast- With Your “Local” Photos!
Use a photo album for sales to back up your pricing with real proof. Show past jobs, build trust fast, and turn more estimates into booked work.
KickStart: Use photos of your local jobs to gain credibility and to make your service(s) real in your prospects’ minds.
We’ve all heard this almost-100-year-old saying: “A picture is worth a thousand words”. (Attributed to marketing executive Fred R. Barnard,1927.)
I’m sure by now Fred would have updated his dictum to, “A PHOTO is worth a thousand words”.
Why are photos even better than pictures? 🤔 True, pictures 1) attract attention and 2) help prospects visualize your product. However, photos do this too plus they also 3) build credibility and 4) increase prospects’ trust in your company!
NOTE: Obviously SHORT (less than two minute) videos can be huge in your online marketing. So, in this KickStart just automatically add the word “videos” every time I use the word “photos”.
Remember, in the fractured world of online marketing you desperately need to differentiate yourself! So, set yourself apart and build trust with “local photos” of your company working in your clients’ homes!
NOTE: Please click HERE to review how to use these photos in face-to-face selling in your customers’ homes and for after-job follow-ups.
But now let’s go deeper to see how you can double dip with the vast photo library you’ll be building up of onsite work on your clients’ homes. For example…
When someone texts, emails, or pings you on Facebook Messenger asking for pricing, don’t just reply with your price. And please- no blah-blah-blah about how great you are! This verbal fluff doesn’t cut it anymore!
Instead, always attach a few photos of similar jobs. (Bonus points for before-and-after shots!) Photos have so many advantages during this initial contact…
1. They instantly elevate the conversation and help your prospect see the VALUE behind the price.
2. Photos will also position you as a credible, local pro instead of just another random contractor throwing out a quote. This “differentiation” will be huge in your all-important Lead Conversion.
And here’s the bonus move we perfected in my company…
My techs and I would carry a small camera on every single job. (Today I’d just use our cell phones.) We would take quick before-and-after shots, photos of our clean work vehicles, my techs looking sharp, and even action shots of our crew working commercial accounts.
NOTE: If you’ve got a shop, plant, or office, grab a few photos there too. All of this becomes proof—real world proof—that your team is real, credible and they know what they’re doing.
ProTIP: When clients see these “local photos” of your crew working on many different area jobs it sends a subtle message that just maybe your (hopefully much higher) prices are evidently worth it! 💲💲💲
Double-dip these photos
Your first step? Dump the same, worn out “clip art” photos all your competitors are using. Remember, you need to be perceived as different, including in your marketing.
Once your photos start stacking up upload these real, local project photos to your website, social media, and online quote forms. They’ll build trust before the customer even meets you! SCORE! 👍👍
Steve’s bottom line? If you’re not building your own visual proof, you’re leaving money—and trust—on the table.
Start photographing your work today and then bank away a photo archive that woven throughout your marketing will sell for you 24-7!
What? You’re still hanging out here with me? Git out there and start taking photos! 😎
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